WCD Announces New Coffee Partnership

Stone Creek Coffee Now to be Served Exclusively in WCD Venues

The Wisconsin Center District (WCD) is proud to announce a new exclusive partnership with Stone Creek Coffee, one of Milwaukee’s most iconic local brands, making them the official coffee provider across all WCD venues: the Baird Center, UW-Milwaukee Panther Arena and Miller High Life Theatre.

“This partnership brings together two Milwaukee institutions that share the same values: quality, craft and community,” said Marty Brooks, President and CEO of the Wisconsin Center District. “Stone Creek Coffee has been roasting in the heart of our city for more than 30 years, and we’re thrilled guests to our venues will now enjoy a truly local flavor. From early-morning conventions to evening galas, Milwaukee’s own Stone Creek Coffee will be fueling unforgettable experiences at our Bold. Proud. Experience Obsessed. venues.”

Founded in 1993 and headquartered in Milwaukee, Stone Creek Coffee is a mission-driven specialty coffee roaster dedicated to exceptional quality, environmental stewardship and community impact. As a Certified B Corporation, the company meets rigorous standards of social and environmental performance, transparency and accountability. With nine café locations and its historic Fifth Street roastery, Stone Creek is guided by its “Farm to Cup” philosophy of building long-term partnerships with coffee producers and cultivating a passionate community of coffee lovers.

“This partnership just makes sense. We’re two Milwaukee institutions built on hustle, heart and a belief that local matters,” said Drew Pond, Director of Development and co-owner of Stone Creek Coffee. “We roast our coffee just a few blocks from these venues. We both care about quality, craft and community. This partnership is about what coffee represents: early mornings, big ideas, packed crowds, loud moments, quiet prep. It’s about showing up. That’s what both Stone Creek and WCD have done for this city for decades. Milwaukee built us, and now we get to help fuel the city’s biggest stages.”

The WCD owns and operates Baird Center, UW-Milwaukee Panther Arena and Miller High Life Theatre. Together, these venues host hundreds of meetings, conventions and events each year, making Milwaukee a not-to-be-missed destination for live experiences.

For more information about current Wisconsin Center District Partners, visit https://wcd.org/about-us/partners-sponsors/.