About Us

Iconic Venues

The Wisconsin Center District owns and operates Baird Center, Miller High Life Theatre and UW-Milwaukee Panther Arena in Milwaukee, Wisconsin. Our mission is to maintain and continuously build our professional reputation in the convention, entertainment and sporting events industry, on all levels, both locally and nationally.

We offer remarkable, iconic venues that prioritize sustainability and green initiatives, ensuring accessibility, cutting-edge innovations and inclusive amenities – all enveloped in our signature Midwestern hospitality and warmth, creating unparalleled and unforgettable events.

BE BOLD. BE PROUD. BE EXPERIENCE OBSESSED.

Our Commitment

Our venues are in the heart of downtown Milwaukee; a city that has been recognized as a top destination by Conde Nast, Forbes and National Geographic. With our entire team dedicated to every venue and meticulous detail, we’re committed to executing flawlessly for you and your event.

We take immense pride in our work and offerings, ensuring absolute satisfaction for you and your guests. Our unwavering determination is focused on crafting the ultimate experience, leaving you with an overwhelmingly positive impression of our venues and city, and enticing you to return soon.

We Look Forward to Hosting Your Event

Contact Us

Nickie Rouleau
Assemblies, Conferences and Corporate Meetings
Sales Account Manager
414-908-6061
Lisa Vincent
Special Events
Special Events Account Manager
414-908-6062
Megan Seppmann
Consumer and Trade Shows
Vice President of Sales
414-908-6072
John Schroeder
Ticketed Entertainment and Sports
Entertainment and Marketing Manager
414-908-6113