DJ Performing at Rave



MILWAUKEE – May 1, 2013 – The Wisconsin Center District is searching for a new sponsor for the Wisconsin Center, currently known as the Delta Center. The Wisconsin Center District recently was notified by Delta Air Lines that the company will not be renewing its agreement for the naming rights to the Wisconsin Center. The Wisconsin Center District is in discussions with a variety of companies about the sponsorship opportunity.

“We enjoyed having Delta Air Lines as a partner and have been in discussions with other potential partners to support Milwaukee’s downtown,” said Franklyn Gimbel, Wisconsin Center District Board Chairman.

Last September, Delta announced it had assumed a one-year agreement with the Wisconsin Center District for the naming rights to The Delta Center. The agreement between Delta Air Lines and the Wisconsin Center District assumed the last year of the contract with Frontier Airlines from July 1, 2012 through June 30, 2013. The building transformation, complete with Delta branding, signage and collateral was recently completed. Over the past decade, the Wisconsin Center has gone through a few name changes under the same corporate sponsor due to acquisitions and brand changes.

“We have enjoyed working with Delta Air Lines,” said Richard Geyer, Wisconsin Center District President & CEO. “We look forward to working with a future partner for our downtown convention center.”

“We have enjoyed the relationship with the Wisconsin Center, and Milwaukee continues to be an important market in the Delta network,” said Chris Kelly Singley, Delta Air Lines General Manager, Corporate Communications. “However, in 2013 our marketing efforts will focus on our hub markets.”

In addition to the naming rights to the building, the agreement provides the to-be-named sponsor with exclusive industry advertising rights to the U.S. Cellular Arena, Milwaukee Theatre and The Wisconsin Center.  Interested sponsors should contact Richard Freiberg, Director of Business Development at or 414-908-6056.


About The Wisconsin Center

The convention center, which sees nearly 1 million people through its doors each year, was called the Midwest Express Center when it opened in 1998. In 2003 the convention center changed names from the Midwest Express Center to the Midwest Airlines Center to reflect the company name change, and in April 2010 the center went from Midwest Airlines Center to Frontier Airlines Center when Frontier purchased Midwest Airlines.