WISCONSIN CENTER DISTRICT PRESIDENT AND CEO ANNOUNCES RETIREMENT
“Dick Geyer has been the strong backbone of the Wisconsin Center District” said Franklyn Gimbel, Wisconsin Center District Board Chairman. “Through his work in developing the Wisconsin Center, growing the business activities of the U.S. Cellular Arena, and bringing new and unique events to the Milwaukee Theatre, Geyer has been a strong advocate for the city of Milwaukee. People who have attended events speak very glowingly because of the high standards Geyer has set for the facilities.”
He also consulted on arena projects, leading to executive roles in building, expanding, renovation and operating convention and assembly facilities in five states. In addition, Geyer has held numerous leadership roles in the International Association of Auditorium Managers, and is an advisor to Facilities & Event Management magazine.
An economic impact analysis, conducted by Chicago-based HVS Convention, Sports & Entertainment Facilities Consulting (HVS), of the Wisconsin Center District presented earlier this year revealed that the Wisconsin Center District facilities generate a total of $355 million in annual economic impact, and of that total, $126 million is in new annual spending for the city of Milwaukee. In addition, in a study comparing the Wisconsin Center District economic impacts with similar Milwaukee venues, the Wisconsin Center District facilities economic impact is $497.8 million, more than twice the impact of other venues in the Milwaukee area. It also found that the spending associated with the Wisconsin Center District facilities supports more than 4,000 full-time jobs in Milwaukee.
The Wisconsin Center District board of directors will be putting together a search committee to locate a successor.