MILWAUKEE, WI – (July 3, 2019) –  The Wisconsin Center District (WCD) has announced an agreement with PepsiCo for exclusive pouring rights in the carbonated and non-carbonated non-alcoholic beverage category, including soft drinks, mixers, waters, juices and teas, effective immediately.

“With their wide range of product offerings, PepsiCo will provide convention attendees, sports fans, and concert-goers with a broad range of desired products, ultimately enhancing their overall experience in our spectacular buildings,” said Marty Brooks, President and CEO of the Wisconsin Center District.

The Wisconsin Center District owns and operates the Wisconsin Center, UW-Milwaukee Panther Arena, and the Miller High Life Theatre and hosts hundreds of public and private events each year.

“PepsiCo can curate and offer a broad range of choices from our beverage portfolio to meet guest needs throughout the convention, entertainment and sporting venues  – including loved brands such as Pepsi, Aquafina, LIFEWTR, Mountain Dew, bubly, Gatorade, Tropicana, Starbucks ready-to-drink coffee, Lipton and Pure Leaf teas. For the Miller High Life Theatre, we’ll also look to premium water options like Voss,” said Neil Pryor, President, PepsiCo Beverages North America Central Division.  “We’re honored to help elevate the Wisconsin Center District’s first-class facilities.”