DISNEY’S THE LION KING NORTH AMERICAN TOUR SETS RECORD FOR HIGHEST GROSSING WEEK IN MILWAUKEE THEATRICAL HISTORY
Four-Week Return Engagement Concluded on Sunday,December 7 at The Milwaukee Theatre
Milwaukee, WI (December 9, 2014) – Disney’s THE LION KING set a record for the highest grossing week in Milwaukee theatrical history with a gross of $1,687,572.60 at The MilwaukeeTheatre for the week ending November 30, 2014. This breaks the previous record of $1.6 million set by THE LION KING during its premiere engagement for the week ending March 2, 2008. This four-week return, which concluded on Sunday, December 7, entertained more than 94,000 patrons during 32 performances and generated over $6 million at the box office during the entire run. Group Sales contributed $1,288,500 of the $6 million generated and surpassed the amount generated by groups during the last engagement of THE LION KING.
It is estimated that the Milwaukee engagement of THE LION KING generated a $19 million economic benefit to the city from travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff. This figure is based upon a Touring Broadway League report which found that, on average, Broadway tours contribute an economic impact 3.27 times the gross ticket sales to the local metropolitan area’s economy.
“We were thrilled to return to the great city of Milwaukee, where THE LION KING has always been so warmly embraced,” said Jack Eldon, Vice President, Domestic, Disney Theatrical Productions. “It is sincerely gratifying and overwhelming to see that the response to this theatrical phenomenon was just as strong as when it first premiered in Milwaukee six years ago. We thank the Milwaukee community for another sensational engagement and look forward to returning in the near future.”
“The Marcus Center is in awe of how successful this return of THE LION KING has been in Milwaukee,” said Paul Mathews, President and CEO of the Marcus Center for the Performing Arts.
“Our thanks go out to all our patrons for making the run such a huge success. As an organization, we strive to build a bridge between cultures and provide a wide range of programming for all. With the assistance of the Milwaukee Theatre, we were able to continue reaching out to new patrons and inspire a new generation of theater goers.”
The book has been adapted by Roger Allers, who co-directed The Lion King animated feature, and Irene Mecchi, who co-wrote the film’s screenplay. Other members of the creative team include: Michael Curry, who designed the masks and puppets with Taymor, Steve Canyon Kennedy (sound design), Michael Ward(hair and makeup design), John Stefaniuk (associate director), Marey Griffith(associate choreographer), Clement Ishmael (music supervisor) and Doc Zorthian (production supervisor). Anne Quart serves as associate producer.